The Business of Love

Tuesday, December 20, 2005

Supply & Demand Part 2

My frustrations in the dating game continued for quite some time. Since I was limiting supply, I should have seen increased prices because of scarcity. It wasn't until I evaluated my assumptions that I saw the fatal flaw in my original model.


In my original model I had assumed that a demand curve already existed for the product (that would be me). However, with the failure of my model I saw that a demand curve is not inherent to every situation. Therefore, I had to build a demand curve for the product.

Building the Demand Curve

To accomplish this goal I decided that I needed to do a little marketing. For me, this involved increasing my social exposure. The ladies aren't going to demand a product they don't know about. So I started visiting the ladies, saying hi, always knowing their names, going to parties, and taking just about every opportunity to get noticed.

To Test or Not To Test?

This is the current phase of execution right now. I am still building demand for the product, but I am not sure if I should start decreasing supply or continuing to build demand. I guess I am afraid the model might still be flawed and I am not sure I want to have another failed model. So readers, sound off in the comments section and let me know what you think.

Thursday, December 01, 2005

Supply & Demand Part 1

The idea that business theories could apply to relationships first came to me in my introductory economics course in college. Since we spent so much time with supply and demand, I found many connections and began applying economics to my social life. This is my story.


Once I understood the interaction between supply and demand, my mind instantly went to work. Shifts in supply and/or demand would influence the price willing to be paid for a product. Using myself as the product and the ladies as the market, I saw that to increase the price (time, effort, desire, etc.) that the ladies were willing to pay for me, I had to increase demand (be more social, dress better, go on more dates, etc.) OR I could limit supply (less of me on the market).

Decisions, Decisions

I needed to choose the option that maximized my utility. A simple analysis led me to conclude that it was much easier to just limit the supply of me in the market. Once the ladies thought that I was a scarce product, the price would go up. Yeah, that's what I'm talking about.

In Theory vs. In Practice

Once I began to implement this strategy, I immediately began to see a decrease in the price of myself. The ladies were even less interested in putting forth an effort to get noticed by me or going out of their way to talk to me. What happened? My understanding of the theory was correct, but it wasn't working. This frustration continued for months until it hit me. I had missed something and that is the topic of Supply & Demand Part 2.